CEOs Can Be Social Superstars, Too - Here's How
CMOs would do well to give their CEOs a fairly free hand in using social media. Here's why the boss really should embrace social media, with your blessing and some hand-holding.
View ArticleWhy Google+ Deserves Marketers' Attention
The much maligned social network has gained significant traction and benefits from Google's solid ecosystem of other services.
View ArticleGetting That Second to Screen Work for You
TV viewers regularly using their phones and tablets on the couch opens up new possibilities for marketing.
View ArticleStartups Mining Sales & Marketing Data for Gold
Early-stage marketing analytics companies are active across the data spectrum.
View ArticleResurrecting Tired, Old Brands: It Can Be Done
Sometimes a good dose of well planned marketing is what's really needed to help a withered brand make a big comeback.
View ArticleThe Social Media Hat Trick: A Guide for Hip CEOs
They may be new to social media, but CEOs should aim high and work with the best that social media have to offer.
View ArticleMarketing to Children: One Father's Take
Young children are ripe targets for marketers, especially now in an age of mobile devices connected to the web.
View ArticleThe Expansion of Seasonal Brands
Here's a look at how Peeps, the Easter candy, wound up getting eaten all year round, with help from a well-crafted marketing strategy.
View ArticleThe Rise of the Chief Experience Officer
The CXO is someone who oversees, shapes, and refines the many touch points where customers interact with a brand and the company behind it.
View ArticleThe Pop-Up Shop: Retailing in a Flash
A small industry is developing around the idea of setting retail outlets for brief periods of time, to try out new products and more.
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